Why are previously bounced email addresses not receiving emails from MemNet?

MemNet remembers when an email bounces, adding that email address to a suppression list. We then do not send any emails to email addresses on the suppression list.

Why?

Continuing to send to bounced email addresses can have several negative consequences:

1. Damage to Sender Reputation: Email providers monitor bounce rates. A high bounce rate can harm your sender reputation and lead to your emails being marked as spam.
2. Lower Deliverability Rates: As your reputation declines, your emails may be blocked or filtered, reducing the chance that your email reaches valid recipients.
3. Wasted Resources: Sending to invalid addresses consumes bandwidth, server capacity, and time—resources that could be better spent targeting engaged and valid contacts.
4. Compliance Risks: In some jurisdictions, repeatedly emailing invalid addresses may violate anti-spam regulations.

How do we know if someone is receiving our emails?

There are several ways to check if someone is receiving your emails:

1. Check the contacts tab within the member: There should be an entry for every email sent to that member. For all bulk communications, within the entry, there is an email statistics section, which shows if the email was delivered and how the member has interacted with it. Remember to uncheck Exclude Automated.
2. Check the Distribution statistics: Under Mail Generation / Distributions, check the statistics for the distribution to who the email was delivered to and which email addresses bounced.
3. Check an individual email address: You can check an individual email address from either the member or from the Manage Email Bounces under Mail Generation.

Then what?

You should update bounced email addresses by contacting the member or removing them from lists, consider unsubscribing them if you do not want to update the email address. Note that they will not receive emails while on the supression list.

If a previously bounced email address is a valid email address, you can remove it from the suppression list.